Social Media
Social Media
Capitalize
Saving for retirement can be complicated. In a world of abstruse acronyms and processes, Capitalize has transformed one of retirement saving’s biggest hurdles into an easy, guided experience. I collaborate with the Capitalize team to translate their updated approach to retirement savings into social media content that educates their audience and grows the Capitalize brand.
Content Strategy, Copywriting, Graphic Design, Community Management
Soleeva
Soleeva offers unparalleled solar panel technology to residents in the Bay Area. After launching a refreshed visual brand, their marketing team enlisted me to create a social strategy that aligned with their new look and further separated them from the competition.
Social Media Strategy, Audit, Competitive Analysis, Template Creation, Core Channel Refresh, and Quarterly Content Calendars
Common
As Common’s Senior Content Manager, I grew Common’s brand across Instagram, LinkedIn, TikTok, and Pinterest. I developed social media guides, collaborated with dozens of influencers, drove business objectives through strategic content, and made Common the country’s most followed coliving company. I also launched and led social media for the company’s two subsidiary brands, Mily (formerly known as Kin) and Noah.
Content Strategy, Visual Content Production (Creative Direction), Copywriting, Community Management, Social Partnerships
Tictail
Tictail (acquired by Shopify) was a global marketplace for emerging brands and designers. As their Senior Social Media + PR Coordinator, I managed Tictail’s Instagram account, sharing stories from their international community of brands, promoting events at their NYC brick-and-mortar location, and leading influencer strategy for campaigns like Not Faceless and the Women x Women Art Fair.
Content Strategy, Copywriting, Community Management, Influencer Partnerships
