Brand Campaigns
Brand Campaigns
FOUND Study Ambassadors
FOUND Study is the nation’s fastest-growing student housing brand. I developed their first-ever student ambassador program to amplify their community-driven, amenity-rich housing. Ambassadors applied to represent FOUND Study online and on the property, posting regularly on social media, attending open houses, and hosting their own community events.
Program Development, Ambassador Vetting and Onboarding, Content and Program Management, Team Training
Moving Season
The biggest time of the year for moving is between May and September, otherwise known as Moving Season. In 2022, Common set out to own the conversation around moving and renting in with a multi-channel campaign spanning content, press, social media, brand collaborations, and influencer partnerships.
Concept, Content Strategy, Photoshoot Production and Creative Direction, Copywriting, Influencer Partnerships
Local Art in Action
Common’s Local Art in Action program connected renters to their communities through the art in their homes. Over the course of two years, I worked with a dozen artists in Chicago, New York, Los Angeles, and Philadelphia to place their work in Common coliving suites and feature their stories across marketing channels.
Concept, Artist Partnerships, Photoshoot Production, Copywriting, Social Media Strategy
Mug featuring art by Zipeng Zhu, New York City, Photography by Seth Caplan for Common Living Inc.
Print by Jocelyn Tsaih, San Francisco, Photography for Common Living Inc.
Print by Carly Kuhn, New York City, Photography by Seth Caplan for Common Living Inc.
Print by Amber Vittoria, New York City, Photography by Seth Caplan for Common Living Inc.